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For me, it's cash.
I have built my business on buying out other's established sites, mostly.
I have made many deals and many who chose to quit have sold to me. This year I have seen an increase of people wanting/needing to get out and have bought a few profitable sites and similar, but now I am short on cash to move on at the same speed. I will now have to wait and slow down a bit, so earnings catch up for the next, upcoming, yet unknown investment.
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The truth is not affected by the beliefs, or doubts, of the majority.
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