She's trying to fill the GaGa gap after GaGa went retro this year. Spring is the time to drop if you're going to have a summer hit. She finally hired someone she felt she could listen to, good for her.
The first 1/3 of the video, shit. Not the music, the video. Trying to do Madonna shit from the 90's. When the rap kicks in about 1/2 or a bit later , good stuff!
This is the first time she's had an effective image shift in what, 6 years?
I could fuck or film to that music, the video, not at all.
Good for her, she's a fighter