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Andrew,
Like any website, you will get a great percentage of your traffic from organic search. In order to get that on a consistent basis, you need to prepare your site through good SEO. I'm not talking about link-building, which has been known to fluctuate on Google's list of credible sources. Make sure you have a sitemap.xml file up to date and on your site. Sign up with Google and Bing webmaster tools and let them know where the sitemap is located, so every page of your site is cataloged. Then get a reliable SEO professional to give the public areas of your site a through once over. Many will do this for a nominal fee. I personally recommend Marcus Interactive, but there are many legitimate ones that aren't trying to blow smoke up your ass. When you create new pages, adhere to the style and format of good SEO. Remember, that each page is separate and needs unique identity.
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