Quote:
Originally Posted by DamageX
That's how much sex.com sold for about 10 years ago. Not sure if it's changed ownership since, but I bet the guys who bought it back then would've been way better off buying z.com for the same price.
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You'd probably be betting the wrong way. Sex.com is a completely different kettle of fish.
Capital values aside, give me the choice (without knowing the amount of commerce happening at either URL) and I would surmise that sex.com receives VASTLY higher traffic of the kind known as "type-in traffic" because its a single word and descriptive of an entire industry. Such traffic converts incredibly well to sales because the owner knows what the people typing in the URL are looking for and can serve the relevant product.
Z.com is a fantastic URL but it's much less clear as to what visitors (if any) would be looking for.
Sex.com would have to be valued based on the capital value plus a multi-year calculation of the revenue generated by URL.
By the way, if memory serves me, I think sex.com was most recently purchased at around $12m in or around 2006.