Quote:
Originally Posted by mopek1
That's a pretty good idea of what I thought SEO agencies were about and what I thought SEO was these days - an uphill battle. I remember thinking to myself that it is almost impossible to get as many 'natural,' non spammy links as one needs to rank first without spending 25 hours per day in work and $5k in link buying.
You seem to know more than I do and I thought it was a well written post.
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Thanks. I know a little bit. I'm no expert for sure.
The big tell for most of the SEO companies out there is when you hear them say "SEO Expert".
There is no such thing. Expert is defined as "a person who has a comprehensive and authoritative knowledge of or skill in a particular area". It's not possible for someone to be an expert. Experts don't guess at things. Experts have definitive knowledge.
It's not possible to have "authoritative" knowledge about Google. No SEOs work there, and no Google employees even know enough to share how anything works. That is the Google way. They clearly share nothing about how the engine works. All SEO knowledge is gained by trial and error, and whatever you believe from Google's red herring spokesmen and SEO industry talking heads.
"SEO Professional" are the guys you want to work with. "A person engaged in a specified activity as one's main paid occupation rather than as a pastime."
I never really understood someone calling themselves an SEO expert.
Imagine if you were playing a game against someone. The person you're competing against doesn't tell you the rules of the game. You have to guess. The person you're competing against changes the rules anytime they want in their favor. You have to guess at the new rules. The person you're competing against applies the rules differently to different players on the field. The person kicks you out of the game for breaking the rules that you don't even know. That person is Google. That is SEO.
Anyway, Jay is an SEO professional, he knows his shit, and I don't need to jack a thread to bitch about smoke and mirrors from SEO companies.
Back to the topics at hand.