Hi Damian, wonderful to hear from you as always!
The idea behind the social sites is the same as it was when I responded about this in May here:
https://gfy.com/showpost.php?p=20078527&postcount=11
We aren't trying to flood the board with non-industry participants. There is no value in having thousands of surfers 'like' or 'follow' our GFY social media accounts. While you may believe that this is indicative of failure, we see first hand the positive impact utilizing social media has had on the board. We would prefer to have a handful of interested industry participants than a million useless surfer followers. Quality, not quantity.
I do find it a bit amusing that it interests you so much though.