I notice in tv commercials, there is the "smart" character and the "dumb" character, for some simple comedy relief.
In almost every commercial now, when black actors are cast, the black actor always portrays the "smart" character and or the character in charge with the higher knowledge. In that same commercial, the fall guy, the "dumb" role, is always played by a white actor.
In a commercial where a black actor is cast, I rarely see the black actor doing something stupid, buying the wrong product, or isn't the owner, boss or representative of the business being advertised.
I always see plenty of dumb ass white folks making mistakes and playing the role of the fall guy. It's amazing how dumb white people are around black people in real life, so I guess they have to keep that notion flowing in commercials as well.
Not all commercials, but I would est at least 80 to 90% of the commercials that have black actors in them, black actors play the dominant intelligent role.
Bottom line is this, is the black community so overly sensitive that if a commercial came out where the black actor did something stupid vs what the white actor did, the entire black community would rise together and complain and boycott the product and television station that broadcast it?
Are companies afraid to cast black actors in the comedic fall guy role?
Yes, I know it's "white world" and whites own all the businesses and are all evil, blah, blah, blah, but if all of us can't laugh at ourselves, then how messed up are we all? A commercial can't feature a black man choosing the wrong detergent when the white man chooses the correct one because that is racist? Must black roles always be the correct role, the leading role, the role of reason, and never playing the other side of the coin?
I would think the black community would be upset with all the image coddling white America is giving them. You never see many Latin Americans in commercials, and the USA is over 1/6 Latino. That's 50 million plus Latino population vs 39 million black population, yet there are far more black actors in commercials than Latinos and when black actors are featured, they are most always in the role of reason.
I think its sad that the intelligent black community won't tolerate a black actor in the fall guy roll in commercials where white actors are also featured. All this racial "tip toeing" is creating the opposite effect in the common goal of equality and creating fear within the way products are advertised.
In almost every commercial now, when black actors are cast, the black actor always portrays the "smart" character and or the character in charge with the higher knowledge. In that same commercial, the fall guy, the "dumb" role, is always played by a white actor.
In a commercial where a black actor is cast, I rarely see the black actor doing something stupid, buying the wrong product, or isn't the owner, boss or representative of the business being advertised.
I always see plenty of dumb ass white folks making mistakes and playing the role of the fall guy. It's amazing how dumb white people are around black people in real life, so I guess they have to keep that notion flowing in commercials as well.
Not all commercials, but I would est at least 80 to 90% of the commercials that have black actors in them, black actors play the dominant intelligent role.
Bottom line is this, is the black community so overly sensitive that if a commercial came out where the black actor did something stupid vs what the white actor did, the entire black community would rise together and complain and boycott the product and television station that broadcast it?
Are companies afraid to cast black actors in the comedic fall guy role?
Yes, I know it's "white world" and whites own all the businesses and are all evil, blah, blah, blah, but if all of us can't laugh at ourselves, then how messed up are we all? A commercial can't feature a black man choosing the wrong detergent when the white man chooses the correct one because that is racist? Must black roles always be the correct role, the leading role, the role of reason, and never playing the other side of the coin?
I would think the black community would be upset with all the image coddling white America is giving them. You never see many Latin Americans in commercials, and the USA is over 1/6 Latino. That's 50 million plus Latino population vs 39 million black population, yet there are far more black actors in commercials than Latinos and when black actors are featured, they are most always in the role of reason.
I think its sad that the intelligent black community won't tolerate a black actor in the fall guy roll in commercials where white actors are also featured. All this racial "tip toeing" is creating the opposite effect in the common goal of equality and creating fear within the way products are advertised.
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