Yes, knowledge vault has been around for awhile but Google appears to be stepping up its game with it determined to be the know all, see all wizard of fucking search Oz.
Anyone in the SEO game
read this yet? What are your thoughts?
---------------------------------------
Google?s Knowledge Graph is being used to supply increasing amounts of structured content in PC and mobile search results. It?s part of an evolution that began with ?universal search? and accelerated with the requirement for ?answers not links? in mobile.
Now Google is developing a successor knowledge base of content that will eventually supersede Knowledge Graph and be far more extensive. According to New Scientist that system and corpus are called ?Knowledge Vault.? The implications for third-party publishers are potentially significant over time ? as Google relies less and less on them. Tempering that, however, is Google?s business model to some degree.
Sensationally characterized as ?the largest store of knowledge in human history,? Knowledge Vault is being assembled from content across the internet without human editorial involvement. ?Knowledge Vault autonomously gathers and merges information from across the web into a single base of facts about the world, and the people and objects in it,? says New Scientist.
To me its exciting, disgusting and scary all at the same time.