"Daygaming", derived from its parent name, "gaming", is a term used by the pick-up artist community meaning approaching and picking up women in the daytime.
Across the UK there are boot camps on most weekends, charging from £750 to around £1500 per person per camp.
The men go out onto the streets with an instructor to learn the "art" of chatting to women and if they're very lucky scoring a date.
London is the heart of the community, with places like Oxford Street, Trafalgar Square and Leicester Square being top daygaming hotspots.