Originally Posted by vdbucks

The offer itself doesn't matter, and that's the point.

I could put up 2 websites selling the exact same products.

One site would present the products extremely well, and the site design would be completely optimized; and overall the sales potential would be perfect.

The second site selling the exact same products wouldn't be as well done, wouldn't present the products correctly and the site would look like shit.

Which one do you really think would convert more?