Quote:
Originally Posted by suesheboy
How does split testing stop shaving and sponsors not paying?
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generally speaking if you have two sites with similar content on different programs and you send them the same traffic they should convert fairly similar.
This is somewhat flawed though because one tour could just have much better content and most people who do the testing have so little traffic/sales that they don't get a real number for it (going 3/4 in a baseball game doesn't make you a .750 hitter for the year). What is useful though is you can decipher what is more important, which site/tour converts better and which makes you more money with your traffic which should absolutely be the bottom line anyway.
People who complain non stop about shaving usually don't understand math or marketing enough in the first place, it really isn't a rampant problem these days. Programs that have done this do not last, not because they got busted for shaving, but because they weren't making money for their webmasters.