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When you use .com, it has instant recognition because it has been and remains the defacto standard for 20+ years. Billions of dollars have been spent in the last 2 decades by millions of companies to promote their .com sites. Other than ccTLDs to promote local markets, whatever post-2000 alternative TLD extension you pick is going to pale in comparison to .com.
Your decision to pay up and use a premium .com or not pay up and use a cheap alternative TLD comes down to how much time, money and resources you are willing to commit in perpetuity to marketing that inferior alternative TLD site. Granted there have been a handful of successful sites on alternative TLDs, but the odds are heavily stacked against you. Even Yahoo's Delicio.us now redirects to Delicious.com
The more new TLDs get added, the more confusion will grow and the more the .com sites will benefit from traffic bleed. For example, how many people are going to remember whether a site ends in .cam, .cams, .webcam, .webcams and assume it's .com?
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