Quote:
Originally Posted by Magnetron
Should I send traffic to more than one sponsor?
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That depends on your business model (I know you don't have a business model, but lurkers reading this likely do).
I prefer to send traffic to 100s of programs rather than just a few. That mitigates risk. When any program goes south, fails to pay, drops their $/click in any way it makes it much easier for me to shift my traffic. It also keeps many eggs in many baskets, so even if one or two break, the others are safe.
The alternative, which is just as reasonable, is that of affiliates who focus on a small handful of sponsors. They can get access to all kinds of increased payouts and special deals based on their value to a specific sponsor. I'll likely never be a whale with any one individual sponsor, and Ill also never have the rug pulled out from under me. Others will achieve whale status with specific sponsors but risk having damage done if those sponsors change their tune.
In the pure affiliate model the goal is to grow large enough to be a whale for 100s of sponsors. Something that very few achieve, and the ones that do deserve a massive amount of credit for making that happen. ThebestPorn, FreeOnes, etc are the ones who have managed to do it.
