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Lucas,
Just to be clear....
Everyone agrees illegal actions are bad for business. I've said so twenty times in this thread. Illegal actions like banging cards are very bad. Do you know why? Because they lower the $/click long term by a lot of money. Once again, $/click includes *everything* you talk about. You make it harder for yourself than it needs to be.
Here is the Math to prove it:
1) Lucas says: 3+2+4(8)/9-6+2*7
2) $/click says: 16.5555555556
Those two values are identical!!!!
Instead of going in circles looking at each part you can look directly at the total, which already includes every part of your equation.
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