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Interesting thread (or rather, 2 threads in 1). What stands out for me is that the really rich look at numbers and dismiss emotions, and rarely do those who let emotions dictate biz decisions become really rich.
Your bank balance has no emotions. Money has no emotions. EPC has no emotions.
Topic 1: yes shaving is unethical, and a cunt's move, and happens, but on a large-scale basis - doubtful
Topic 2: even if it *is* widespread, take your emotions and indignation out of the business side of it, and thus earn the most for your traffic <--- we are obviously all humans, so emotions DO come into play in lots of areas, I'd say it's about training yourself about where to be indignant. If you aren't comfy if a sponsor shaves and you KNOW this, and want to earn less but keep your natural pride/ego intact, fair play. And if you choose to accept that in certain areas of life there are certain skims, but can live with that and go for the best EPC, fair play as well.
Valid points on both sides, and I see both sides as being equally 'right', but I'll take my lead from the guys who go for EPC and (hypothetically) skimmed $$$, if it means I get a better house, more holidays, can provide for my kids better, and so on.
NB for the inevitable comebacks: accepting a skim /= going to any lengths morally to earn a few $$$
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