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Old 03-16-2014, 10:06 AM  
signupdamnit
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As 20,000 adult industry figures -- from porn stars to film distributors to ardent fans -- descend on Las Vegas for the annual AVN Adult Entertainment Expo that runs through Saturday, those in the pleasure business are talking most about ways to fight rampant piracy and adjusting to a new Los Angeles city ordinance requiring performers to wear condoms while at work.

Both are seen as threats to the financial health of an industry said to produce about $8 billion per year in revenue.

Fighting piracy is the norm now for anyone in the entertainment business, adult or otherwise.

Steven Hirsch, founder and co-chairman of industry giant Vivid Entertainment, for instance, goes after websites that illegally post his content. But he acknowledges that victories are usually short-lived. A clip removed from one site usually goes right back up on another.

"It's certainly an issue that needs to be dealt with," he said. "We are against piracy as is everyone else. I do understand the First Amendment argument as well."

One reason piracy is especially damaging to the adult industry is that users often need only five minutes of film to get the job done, Hirsch said, without defining the job in question. It's easier to steal a five-minute clip than a 90-minute movie made for theatrical release, he noted.
http://www.reviewjournal.com/busines...ndom-ordinance
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