Joe -
Let's say that I bought joepusher from you. I'd get new scenes in the pipeline for the next 180 days, 12 scenes @ $350 = $4200. Then I'd pickup a few domains, one for amateur, maybe one that focuses on party-scene/mardi-gras type content, and then an interracial site. 400 scenes for each new site, half to start, the other half for updates every other day for a year = $5,000. Designs and site prep for the 3 sites would end up being maybe another $3000.
Then the push begins, all previous members get a series of emails talking about the new sites. I would assume that you have a fairly healthy email list of members since you've been around for a while
All the affiliate base would be emailed to get them going sending new traffic our way.
The new sites would be a bit different from JP in the sense that I would allow downloads since the content is not exclusive. So that helps with members and the review sites! I'd also add some picture zip sets for those guys that still like pictures! I might even look at letting the newest 12 or so videos on JP to be downloaded, that way you only have a small amount of your content being downloaded and if they want the older stuff they have to buy credits for it. Without seeing the inside of your site, I'd look at what features might need to be added i.e. members favorites, the ability to add comments, things that the review sites give points for in order to get higher on the list. You may all these features, but I assume that most sites have some room for improvment
I'd roll out the new sites, one every 45 days or so. So you have 3 times to email your list over the next 6 months. We now have the exclusivity that JP brings to the table, but also have daily updates. 4 times the amount of the content to offer the paying member to keep them around longer! Affiliates have a better selection to send their traffic too, it's still in the same general area as JP but a bit broader and hopefully catches more surfers!
So your looking at an additional $8000 of investment back into your site, but with longer retention to the site, better traffic coming from the review sites, and added affiliate traffic. I don't see why you wouldn't at least double in size over the next 6 to 8 month. Of course your going to be going "balls to the wall" for the next 6 months to get this all on-line, and maybe that's what your looking to get away from
I just think that with all the work that you've put into your site, it's silly to let it go unless your just tired of it. And if that's the case, then $30k is a pretty respectable number in these times for someone to offer you, and you should really think hard about whether you want to just let JP fade into the sunset and milk it for all it's worth as it goes.
T.
