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dashes are for low priority sites, poor people, or weak sauces.
If you can't get a good domain name without a dash for a website you really care about, think about another one or just forget it. A dash might be useful to secure your own domain names though.
A memorable domain is my top priority for traffic retention, word-of-mouth traffic and SEO traffic. Memorability and out-of-the-web traffic is often forgotten, but it's a big part of the picture.
Which one would you click first and remember the most:
- tugjobs.com
- tug-jobs.com (*) Do note that tugjobs.com secured that domain name, which is a good move
- tugjobvideos.com
(*) I didn't plug my own domains, they're examples.
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