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It's huge in Asia, especially China. Everyone in China is on it.
Kakao talk is pretty big also, that one is mainly Koreans. Has also 100+million users and Kakao is expected to go IPO next year.
Then there is Line, also mainly in Asia, also 300+ Million users and Viber has close to 300 million as well.
Companies like Line actually make 100s of millions in revenue, because all the kids buy stickers/emoticons.
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