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Old 02-25-2014, 06:00 PM  
deltav
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Join Date: May 2010
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Steady upward trend is what I'm seeing the past couple years.

I think a lot of the upheaval has been about the industry coming to terms (verrry slowly) with the fact that we've totally lost the customers who just want a quick wank. And this is the vast majority of males - quality isn't their highest priority, just give them sexy girls and a combination of penetration, T&A, money shots, etc, that meets their personal preferences, and they're good after 5-10 minutes. These are the people online porn got rich off of in the 1990s and early 2000s, when internet smut was this new amazing convenient way to get porn yet the good stuff was still behind paywalls. Now the tubes meet their standards just fine. They're gone forever, you can try staving off the end by throwing ever-increasing amounts of traffic at your sites, but it's a losing trend.

The market segment we need to pursue are the collectors & connoisseurs. These people enjoy certain niches and fetishes beyond just beating off, many of them will both seek out "new" material they can't find for free and are even willing to support producers of this material. They care about quality and uniqueness and to some extent customer engagement - understanding the niche and your particular customer tendencies is essential. I see savvy paysites that fit these descriptions doing fine for the foreseeable future as long as they keep up with the developing markets & technology.

Some of the big challenges are mentioned above.
-Finding good affiliates, as there's just a tiny fraction of 5-10 years ago.
-A steady flow of quality traffic - Google is volatile and IMO will become a less & less friendly source for adult sites, yet becomes more and more ubiquitous among consumers - something's gotta give there. Also more and more surfer traffic gets tied up in aggregate sites, whether tubes or social networking or other proprietary platforms, so even creating your own traffic flow via a network of self-owned sites is more & more difficult. Because of this I think branding is more important than ever.
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