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Just a few thoughts.
1. This isn't a marquee match up. I am a big Seahawk fan and I love that they are in the game, but the Seahawks are kind of the red headed step child of the NFL.
2. It is all about the weather. When you go to the Super Bowl many people go for at least a few days leading up to the game and check out the events. Not many people are going to want to party outside and watch concerts, celebrity flag football games or to to NFL exhibits when it is 10 degrees outsides. Add in that they tell you to get to the game about 2 hours in advance because of security and the long half time and pre-game stuff and you could end up being at the stadium for a good 5-7 hours. Again, being outside in that kind of cold for that time would be miserable for most people.
3. It is getting more and more expensive. I read yesterday that the average ticket prices are actually down 28% this year, but the cheapest seats in the place still cost $1,500 and decent seats are north of $3K. Add in the hotel costs, food, transportation and everything else that is likely jacked up because of the Super Bowl and it is a pretty major expense.
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