I was just listening to the made to stick audio book and they brought up a very interesting point about how options cripple a person's ability to make a decision.
We always had more than 2 options and I know most sites have more than two options. Have any of you a/b tested to see if 2 options performs better than 3? Especially on first time members. Returning traffic (type ins) I can see being the type that may want options like 3, 6, 12 months. But affiliate traffic may be overwelmed and may be better suited to a trial - no trial option.
Just an idea. If any of you tried it what did you notice?
We always had more than 2 options and I know most sites have more than two options. Have any of you a/b tested to see if 2 options performs better than 3? Especially on first time members. Returning traffic (type ins) I can see being the type that may want options like 3, 6, 12 months. But affiliate traffic may be overwelmed and may be better suited to a trial - no trial option.
Just an idea. If any of you tried it what did you notice?
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