Quote:
Originally Posted by AmeliaG
I think it is useful to sometimes consider branding issues from other industries.
I like caffeine. I'm an espresso drinker now, but I used to drink Dr. Pepper, even though it was often hard to find.
Do you like the taste of Dr. Pepper? Does it work to pep you up?
What do you think of their brand image, if the soda even has one?
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I *love* Dr Pepper above most widespread soft drinks. The closest for me (and montrealers actually because it's a smoked-meat-jewish-food-fave) is Cott's Black Cherry!
When I was a kid it was only available in the US (I'm CAD).
Nowadays the Pepper has hit a snark with that whole marketing stupidity but hey we all go through it. It hasn't taken away my personal "image" of Dr.Pepper as the vacation/trailer-home/camping cola... almost exotic. And now we have it in Montreal heh.
I never took it to be a "caffeine thing" because back in the day, when I was stuck in some Kansas drought heatwave waiting for the Grateful Dead (couldn't look at a steaming hot cup of Dunkin's coffee) I discovered Jolt! cola - 'nuf said!
Quote:
Originally Posted by Relentless
They made a terrible mistake a few years ago branding their soda as 'soda for men' and belittling female consumers (who are probably the ones most likely to be writing the grocery list or going to the supermarket for a family).
...
That's my  |
Agreed!
Quote:
Originally Posted by newB
I think they should have a commercial with present day David Naughton going to the fridge one evening for a soda. He looks out the window to see the full moon and turns into a werewolf. With the soda still in his hand, he takes a swig then launches into the whole "I'm a pepper" song and dance - perhaps with fellow Pepper and American Werewolf alum Griffin Dunne as singing/dancing zombie accompaniment.
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In the post-Twilight world this would rock - connecting us oldies from the Naughton werewolf days to the modern one...
Quote:
Originally Posted by AmeliaG
Did you try Dr. Pepper when you did the taste test?
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No, nobody could have! Pepsi and Coke may have similar enough tastes for a "challenge" but there's no way Dr.Pepper could be mistaken for any other cola - not even BlackCherry!
:D