Quote:
Originally Posted by AmeliaG
I think it is useful to sometimes consider branding issues from other industries.
I like caffeine. I'm an espresso drinker now, but I used to drink Dr. Pepper, even though it was often hard to find.
Do you like the taste of Dr. Pepper? Does it work to pep you up?
What do you think of their brand image, if the soda even has one?
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Dr. Pepper is our favorite drink here in Miami. You cannot tell the difference from the regular and the diet. There is no better.