Originally Posted by bhutocracy

Every time someone pronounces it "jiff" a puppy dies. No one who actually works with graphics in the real world calls it a jiff. I'm sure however there are lots of work-from-home outsourcer types would have never actually used or heard it in spoken language with large clients who might erroneously use it without actually looking at what it's an acronym for. Regardless of what the sub moronic creators thought about trying to make a hard G in graphics irrationally soft, it comes across as not knowing what you're talking about.. like walking into a coffee shop and asking for an "expresso".