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I can just answer from my point of view, if I were a member.
Would say it depends on the site / kind of promotion. If it's a branded content site (like Evil Angel), the DVDs, studio, director and so on, would be more important than for a niche site.
When I would join i.e. a pregnant paysite, I wouldn't care about the DVD, producer or something like this. I'd be focussed on the model or the scene, no matter if bought, rented or shot esclusively.
But that's only my personal point of view.
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