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Amateurs look at an orange and figure out how to monetize the juice. Professionals figure out how to also monetize the seeds and the peel. Visionaries figure out how to monetize the dirt on the rind, the label, the shine of reflected sunlight, the genetic code of the fruit, the color orange, the differences from one orange to the next, etc.... That being said, there is also plenty of luck and good fortune involved as well. Rockefeller didn't invent the combustion engine, and for him it was a damn good thing it happened when it did... And not thirty years later.
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