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Google is actually still looking into this at this time it's not safe to "over do it" on any social media platform. I'm seeing a few (non adult) companies that are suffering from it at this time. Facebook and Twitter pages are a great tool to bring in traffic to your sites, with creative tweets and posts and thats about as far as I go for now. Then based on how Google will react to social media in the long run, I could change strategy.
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