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I think the republicans need a more moderate candidate not a more conservative candidate..
When you watch the republican primary it is like a race to see who can be more batshit crazy. That lingers and a lot of moderate voters end up leaning left.
Also, as Bhutocracy said, the racial and age demographics are skewing heavy democrat right now. If they don't get a candidate who can convince young voters and non-white voters to vote they won't win the white house.
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