Originally Posted by lordaRaG0n

That's because you can't trademark a dictionary word, nobody will approve it for you so they are left with creating their own brands and positioning them. Still this does not conclude that brands are easier to remember. We're born with the language and it's words not it's brands.

Originally Posted by Relentless

People would spend just as much or more trademarking keywords if they weren't purely descriptive. I'd love to have a trademark on 'Mortgage' if they would allow it.