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I would agree with the no emotion - in my view ( for what it is worth) The site needs to look more inviting/personal - Writing/content is all about connections right? You want to connect with the reader to take them along to click at the end or whatever your goal is.
So your site needs to make that same connection, maybe get a video done explaining your price points? as you mentioned you don't quote prices, but a simply video could explain this, just make sure the video looks professional.
Maybe some nicer graphics/images something to make it pop more. You are dealing with an industry that function of visual stimulation.
Anyway , It is a nice site and well laid out. Wish you all the success in the venture.
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