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Its because the price is too high. Its only 14% (or similar number) cheaper than 5s. So no its not affordable, it cost pretty much the same, everyone who can spend 700eur on 5c can spend 800Eur on 5S. So it does not make much sense to buy 5c when you can buy 5s for similar amount of money.
Price gap must be way bigger for 5c to be justified.
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