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Why are there 2 adult content warnings? Well technically the first one isn't a full content warning, but having to click what potential customers would see as the exact same thing twice just to enter the site is simply bad mechanics/design...
The design concept isn't all that new, saw a very similar design on a solo girl site a year or 2 ago.
Overall it's not a very good design in my opinion. It doesn't even look right unless you're viewing it in at least 1920x1080; it doesn't scale and isn't responsive, so mobile traffic is out.
The first menu item pops up a modal join box that you can't close. The other menu items open modal windows where the close button doesn't work half the time.
I could go on but I've already looked at the site longer than I expect most potential customers to before moving on.
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