Quote:
Originally Posted by kane
I guess it depends on what the reviews are about. Take Amazon for example. If an item I am considering buying has a lot of reviews I will read the top few reviews and then I always click to read some of the 1 star (or whatever the lowest rated reviews are) and in many cases those low reviews have nothing really to do with the product. They will be pissed because it never got shipped or because they were charged too much or it arrived broken. It has nothing to do with whether or not the actual item is good. I can just dismiss those reviews, but if the review, bad or good, is well written and does a decent job of explaining the person's point of view I find value in that.
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Amazon is a little different than Yelp, for one thing a review can be marked as "Amazon Verified Purchase" which means the reviewer actually purchased the item.