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Look for someone who specialises in MJ memorabilia. You might find someone with a coin fetish that also ticks the boxes for wanting this kind of thing. Sadly, the condition isn't the best, but given the rarity and the fact that it was once owned by MJ himself, you could get a real pretty penny for such an object.
Considering the fact that they probably rarely come up, have an actual value due to melting potential and its personal connection, I wouldn't let it go for anything less than $12,500 before 6 months of trying to find the right buyer.
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