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Not necessarily true about the linux and smart TV comparison. Linux doesn't currently have any working DRM solutions. However, every smart TV is equipped with one form of DRM decoder or another. Most have PlayReady or WideVine built into their frameworks. We plan to leverage this technology rather than force users to download more 3rd party software.
I agree that in most cases asking a user to download a 3rd party app is asking a lot and often times not accepted. But if executed right with the correct type and amount of marketing, the download/install can be quickly overlooked as a temporary annoyance. Think about those that have downloaded the Netflix app or Hulu app. They know the quality of the product ahead of time and simply think there's no problem with downloading something that will make their user experience on this device that much better.
On desktop computers, we're definitely going to push for the HTML5 solution overall.
EDIT:
BTW, the use of whatever tool you want is completely up to you. You can use all or just one, the price wouldn't be any different. The idea is to provide a service giving you as many options as possible for a flat rate. The cost really isn't any different in any situation.
We will be offering adaptive streaming as well for an additional cost later in the future, but we're still working on pricing for that as it's going to rely on a lot of variables, especially on what information we get from this survey.
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