In biz, oftentimes people run around just trying to copy what success they perceive other companies seem to be having. Instead of trying to set a unique standard and differentiate themselves from other brands they end up in an oblivion of bland and ubiquitous generic products.
In our world, you see this exemplified by everyone trying to get by with "tube style tours" or whatever else the newest bandwagon is to jump on.
We recently tested a new tour which has improved conversions dramatically. Some might say, "1997 called and wants its tour back". Some might say "That tour is uglier than a cracked out hooker with hiccups", and others might just dismiss it outright.
But, numbers don't lie. It converts and even the crappiest of the most craptastic traffic.
So, the question is this... do you have a tour that you love to hate, hate to love, because the conversions completely conflict with your opinion of what, why, or how it should sell?
In our world, you see this exemplified by everyone trying to get by with "tube style tours" or whatever else the newest bandwagon is to jump on.
We recently tested a new tour which has improved conversions dramatically. Some might say, "1997 called and wants its tour back". Some might say "That tour is uglier than a cracked out hooker with hiccups", and others might just dismiss it outright.
But, numbers don't lie. It converts and even the crappiest of the most craptastic traffic.
So, the question is this... do you have a tour that you love to hate, hate to love, because the conversions completely conflict with your opinion of what, why, or how it should sell?
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