Quote:
Originally Posted by Validus
This is a difficult topic. In non-adult, ads are a decent way to generate some revenue, but usually don't generate enough to cover cost. There are other revenue models site owners need to look at, but I can really only speak about non-adult.
For example, many blogs have abandons traditional banner advertising because the trade-off is too great. The ad networks display ads that are not relevant or even harmful to the blog's message. An example would be an ad for weight loss pills or fast food on a healthy eating blog.
Some alternative ways to generate revenue are the sale of content such as e-books, consultation services, and sponsored blog posts.
I simply don't believe that banner advertising has a future. How effective are they really? How efficient are they? And of course, what happens to revenue when people start blocking advertisement?
|
CTR seems to be falling like mad in adult and from what I understand the same trend is occurring in mainstream. As people get more used to the internet they tend to click on banners far less. I think this is driving the push towards popunders since many popunder scripts can get past the ad blockers and it FORCES the visitor to generate some revenue for you.
What would really be cool would be automatic micro or nano transactions built into the browsers as a standard. It's tough to do now because of the credit card monopoly but how it would work would be that the user would simply load some credits every once in a while into a general account and then when the user visits the site they would be prompted to agree or disagree to the charges and schedule of charges. The browser would enforce the schedule and take care of the security. Server side optionally it would likewise be enforced depending on policy (voluntary or mandatory payment,etc) The payments would be extremely small in most cases. Say 0.5 cents (half a cent) for each day the user visits the site or maybe for each video the user views. The idea is to keep the charges small so the user doesn't care yet at the same time with volume it replaces the revenue from ads (and maybe more) for the site owner. It could only work with volume though where it's a standard and nearly everyone has it installed. IOW it's just a dream right now.