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It's not just banners being blocked anymore. I am the lead developer for a largeish (~3.5 million pageviews per day) mainstream classifieds website and a lot of our html div tags have the word "ad" as part of the id. Those divs get blocked too, which means that people who use ad blockers can't see our actual content.
Around 30% of our income is based on display advertising and we have made the decision not to change the id of the div tags. If people disable our bannners, then we don't really care if they are unable to use our site. The way I see it, and this is stated in our terms of use as well, is that the surfers enters an agreement between them and our site to pay us for using our site, by letting us display ads to them. They are simply not welcome if they don't agree to that.
Fortunately for us, most of our users are loyal to us and disable their adblockers when they learn that they are unable to use the site as long as it is enabled.
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