Penthouse To Go Public !(and plans to be 4 times bigger than Playboy)

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  • Christina Muller
    Confirmed User
    • Mar 2007
    • 923
    #1

    Penthouse To Go Public !(and plans to be 4 times bigger than Playboy)

    I just read the article on avn.


    Bell, who said he acquired one of the largest adult magazines "by accident," also discussed his industry past and future plans. His most recent big splash in the industry was his $500 million purchase of Various, the parent company of AdultFriendFinder. He said Penthouse will use the purchase to leverage itself as one of the largest adult companies to ever go public. The company plans to take the brand public in the second quarter of 2008.

    "I expect us to be four times the size of Playboy by the time we go public," Bell said.


    Full article: http://avn.com/index.cfm?objectID=FB...6533FE4B7A26DD

    not bad for a company many thought had no money

    Promote A Brand Your Surfer Trusts **Playboy ** No Upsell - No X Sales - No Bullshit !
    Tags: None
    • Chest Rockwell
      Confirmed User
      • Feb 2007
      • 137
      #2
      They overpaid for AFF

      Make Major Mainstream $$$ with our Whatchamacallits

        Comment

        • CyberHustler
          Masterbaiter
          • Feb 2006
          • 28777
          #3
          Hmmm.....
          “If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.”

            Comment

            • tony299
              lurker
              • Aug 2002
              • 57021
              #4
              looks like hubris at its finest.

                Comment

                • mikesouth
                  Confirmed User
                  • Jun 2003
                  • 6337
                  #5
                  I can say in 4 years that mikesouth.com will be bigger than google

                  That dont make it so
                  Mike South

                  It's No wonder I took up drugs and alcohol, it's the only way I could dumb myself down enough to cope with the morons in this biz.

                    Comment

                    • Christina Muller
                      Confirmed User
                      • Mar 2007
                      • 923
                      #6
                      Mike when they start by taking over Various for 500 mil it gives the comment more substance.


                      Now if you put in a bid for yahoo and buy it then tell me you intend to make mikesouth.com huge I will go along with your story

                      Promote A Brand Your Surfer Trusts **Playboy ** No Upsell - No X Sales - No Bullshit !

                        Comment

                        • ServerGenius
                          Confirmed User
                          • Feb 2002
                          • 9377
                          #7
                          Originally posted by mikesouth
                          I can say in 4 years that mikesouth.com will be bigger than google

                          That dont make it so
                          Hey brother how are you doing these days....I hope all is well with you
                          | http://www.sinnerscash.com/ | ICQ: 370820 | Skype: SinnersCash | AdultWhosWho |

                            Comment

                            • sicone
                              Retired
                              • Jan 2004
                              • 18453
                              #8
                              why stop at 4 times.. why not go for 10 times.

                                Comment

                                • V_RocKs
                                  Damn Right I Kiss Ass!
                                  • Nov 2003
                                  • 32451
                                  #9
                                  Why be bigger than Playboy? Why not also be better?

                                    Comment

                                    • AlienQ - BANNED FOR LIFE
                                      best designer on GFY
                                      • Mar 2003
                                      • 30307
                                      #10
                                      Good luck I say!

                                        Comment

                                        • Christina Muller
                                          Confirmed User
                                          • Mar 2007
                                          • 923
                                          #11
                                          sicone-why stop at 4 times.. why not go for 10 times.

                                          I think they are looking at the statement this way.

                                          Playboy is a huge global brand and to aim for 4 times bigger is to say we will be bigger in revenues I guess as Playboy must rank as the ultimate brand with cola cola,pepsi,mcdonalds etc.

                                          Promote A Brand Your Surfer Trusts **Playboy ** No Upsell - No X Sales - No Bullshit !

                                            Comment

                                            • NinjaSteve
                                              Too lazy to set a custom title
                                              • Dec 2003
                                              • 11089
                                              #12
                                              I think people think of playboy more than they think of any other xxx company/magazine. They had their own show, the girls next door, and I think that helped with the name branding.
                                              ...

                                                Comment

                                                • Michaelious
                                                  Confirmed User
                                                  • Jan 2004
                                                  • 6720
                                                  #13
                                                  Should create even more competition between the big guns

                                                    Comment

                                                    • GTS Mark
                                                      Vrume Mark
                                                      • Jan 2001
                                                      • 20912
                                                      #14
                                                      Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

                                                      They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together

                                                        Comment

                                                        • strobi
                                                          Confirmed User
                                                          • Nov 2002
                                                          • 7383
                                                          #15
                                                          Originally posted by DrinkingHARDEST
                                                          Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

                                                          They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together
                                                          Nice info, will look out for the stock issue too...

                                                            Comment

                                                            • Barefootsies
                                                              Choice is an Illusion
                                                              • Feb 2005
                                                              • 42635
                                                              #16
                                                              Originally posted by Chest Rockwell
                                                              They overpaid for AFF
                                                              That's an understatement
                                                              Should You Email Your Members?

                                                              Link1 | Link2 | Link3

                                                              Enough Said.

                                                              "Would you rather live like a king for a year or like a prince forever?"

                                                                Comment

                                                                • Kevsh
                                                                  Confirmed User
                                                                  • Dec 2004
                                                                  • 8619
                                                                  #17
                                                                  Originally posted by Chest Rockwell
                                                                  They overpaid for AFF
                                                                  Assuming they go public, I doubt anyone with stock there is going to care much. And the purchase was obviously with an IPO in mind so it all makes sense, even if overpriced.

                                                                    Comment

                                                                    • LadyMischief
                                                                      Orgasms N Such!
                                                                      • Sep 2002
                                                                      • 18135
                                                                      #18
                                                                      Originally posted by DrinkingHARDEST
                                                                      Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

                                                                      They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together
                                                                      Those clubs are pretty nice if I must say so ;)

                                                                      ICQ 3522039
                                                                      Content Manager - orgasm.com
                                                                      [email protected]

                                                                        Comment

                                                                        • tony299
                                                                          lurker
                                                                          • Aug 2002
                                                                          • 57021
                                                                          #19
                                                                          Originally posted by DrinkingHARDEST
                                                                          Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

                                                                          They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together
                                                                          Man they must of promised you alot of business,you took ass kissing up a notch. lol

                                                                            Comment

                                                                            • Atticus
                                                                              Confirmed User
                                                                              • Dec 2004
                                                                              • 1051
                                                                              #20
                                                                              Originally posted by LadyMischief
                                                                              Those clubs are pretty nice if I must say so ;)
                                                                              The Penthouse club here in Vegas sucks. They basically just took over another bad club (Sin) and slapped the Penthouse name on it.

                                                                              Doesnt even compare to other clubs in Vegas like Spearment Rhino, Sapphires, Club Paradise etc.

                                                                              Playboy club on the other hand is beautiful. Definitely a lot of work went into the place.

                                                                                Comment

                                                                                • LadyMischief
                                                                                  Orgasms N Such!
                                                                                  • Sep 2002
                                                                                  • 18135
                                                                                  #21
                                                                                  Originally posted by Atticus
                                                                                  The Penthouse club here in Vegas sucks. They basically just took over another bad club (Sin) and slapped the Penthouse name on it.

                                                                                  Doesnt even compare to other clubs in Vegas like Spearment Rhino, Sapphires, Club Paradise etc.

                                                                                  Playboy club on the other hand is beautiful. Definitely a lot of work went into the place.
                                                                                  Heh I dunno, I found the Penthouse club in Vegas to not only be a great club, but to have some killer top-notch girls ;) I had a great time there, way moreso than any other club I've been to there yet.

                                                                                  ICQ 3522039
                                                                                  Content Manager - orgasm.com
                                                                                  [email protected]

                                                                                    Comment

                                                                                    • Darrell
                                                                                      Confirmed User
                                                                                      • Feb 2003
                                                                                      • 803
                                                                                      #22
                                                                                      Aren't Penthouse already public trading as Penthouse International Inc. PHSL ?

                                                                                        Comment

                                                                                        • Atticus
                                                                                          Confirmed User
                                                                                          • Dec 2004
                                                                                          • 1051
                                                                                          #23
                                                                                          Originally posted by LadyMischief
                                                                                          Heh I dunno, I found the Penthouse club in Vegas to not only be a great club, but to have some killer top-notch girls ;) I had a great time there, way moreso than any other club I've been to there yet.
                                                                                          The girls were good. I was more talking about the environment. They basically just took a run down crappy strip club and put the Penthouse name up outside and threw in some Penthouse matchbooks.

                                                                                          On the flip side Playboy went all out on their club at the Palms. Of course Playboy Club isnt a strip club but quality wise its night and day compared to the Penthouse Club.

                                                                                            Comment

                                                                                            • AmeliaG
                                                                                              Too lazy to set a custom title
                                                                                              • Jan 2003
                                                                                              • 10667
                                                                                              #24
                                                                                              I wish a company could just say they were doing some awesome stuff and hoped to go public with massive success. Why do they need to put it in competitive terms? Just looks like insecurity to me, when people do that.
                                                                                              GFY Hall of Famer

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                                                                                                Comment

                                                                                                • LadyMischief
                                                                                                  Orgasms N Such!
                                                                                                  • Sep 2002
                                                                                                  • 18135
                                                                                                  #25
                                                                                                  Originally posted by Atticus
                                                                                                  The girls were good. I was more talking about the environment. They basically just took a run down crappy strip club and put the Penthouse name up outside and threw in some Penthouse matchbooks.

                                                                                                  On the flip side Playboy went all out on their club at the Palms. Of course Playboy Club isnt a strip club but quality wise its night and day compared to the Penthouse Club.
                                                                                                  Ummm...were we at the same club? It totally had the Penthouse feel as far as I was concerned.. but maybe I was just distracted by all the hot women in my lap. :P

                                                                                                  ICQ 3522039
                                                                                                  Content Manager - orgasm.com
                                                                                                  [email protected]

                                                                                                    Comment

                                                                                                    • Pornwolf
                                                                                                      Drunk and Unruly
                                                                                                      • Jan 2002
                                                                                                      • 22712
                                                                                                      #26
                                                                                                      Originally posted by Chest Rockwell
                                                                                                      They overpaid for AFF
                                                                                                      They only overpaid if it was all cash.

                                                                                                      Something tells me it wasn't all cash.
                                                                                                      I've trusted my sites to them for over a decade...

                                                                                                      Webair, bitches.

                                                                                                        Comment

                                                                                                        • tony299
                                                                                                          lurker
                                                                                                          • Aug 2002
                                                                                                          • 57021
                                                                                                          #27
                                                                                                          Originally posted by Pornwolf
                                                                                                          They only overpaid if it was all cash.

                                                                                                          Something tells me it wasn't all cash.
                                                                                                          I read cash and securities. So that can go many ways.

                                                                                                            Comment

                                                                                                            • Bojangles
                                                                                                              Confirmed User
                                                                                                              • Apr 2007
                                                                                                              • 5419
                                                                                                              #28
                                                                                                              That's a very bold statement.

                                                                                                                Comment

                                                                                                                • mechanicvirus
                                                                                                                  Confirmed User
                                                                                                                  • Feb 2005
                                                                                                                  • 4135
                                                                                                                  #29
                                                                                                                  Originally posted by AmeliaG
                                                                                                                  I wish a company could just say they were doing some awesome stuff and hoped to go public with massive success. Why do they need to put it in competitive terms? Just looks like insecurity to me, when people do that.
                                                                                                                  Because the whole industry is a dick waving contest.

                                                                                                                    Comment

                                                                                                                    • xmas13
                                                                                                                      Confirmed User
                                                                                                                      • Dec 2004
                                                                                                                      • 5176
                                                                                                                      #30
                                                                                                                      Well, i'd like to download their financials.
                                                                                                                      ICQ 557504926

                                                                                                                        Comment

                                                                                                                        • xmas13
                                                                                                                          Confirmed User
                                                                                                                          • Dec 2004
                                                                                                                          • 5176
                                                                                                                          #31
                                                                                                                          Originally posted by mechanicvirus
                                                                                                                          Because the whole industry is a dick waving contest.
                                                                                                                          Shhh, don't say nothing. You are in the Church of Pornographers.

                                                                                                                          The industry has more unwritten rules and secrets than a room full of Church goers.
                                                                                                                          Last edited by xmas13; 02-10-2008, 02:32 PM.
                                                                                                                          ICQ 557504926

                                                                                                                            Comment

                                                                                                                            • directfiesta
                                                                                                                              Too lazy to set a custom title
                                                                                                                              • Oct 2002
                                                                                                                              • 30176
                                                                                                                              #32
                                                                                                                              Interactive Brand Development, Inc. (IBDI) is a media company that owns interests in online and offline media properties. Through its wholly owned operating subsidiary, Internet Billing Company, the Company processes online credit card payments for more than 26 million users and manages consumer databases primarily of individuals purchasing services and/or goods over the internet. IBDI has minority ownership of Interactive Television Networks, Inc (OTCBB:ITTV), formerly XTV, a video over IP new media company that broadcasts video to standard television sets and operates a pay-TV on-demand network. IBDI also owns a 34.7% interest in Penthouse Media Group (PMG), publisher of Penthouse Magazine, a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. PMG's flagship PENTHOUSE(TM) brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. PMG is operated by affiliates of Marc Bell Capital Partners, LLC.
                                                                                                                              wonder where he got his money ....
                                                                                                                              I know that Asspimple is stoopid ... As he says, it is a FACT !

                                                                                                                              But I can't figure out how he can breathe or type , at the same time ....

                                                                                                                                Comment

                                                                                                                                • cams2chat
                                                                                                                                  Confirmed User
                                                                                                                                  • Oct 2005
                                                                                                                                  • 288
                                                                                                                                  #33
                                                                                                                                  Originally posted by Pornwolf
                                                                                                                                  They only overpaid if it was all cash.

                                                                                                                                  Something tells me it wasn't all cash.
                                                                                                                                  Have to be cash/stock and if its to go public they didnt overpay. AFF is a great fit

                                                                                                                                    Comment

                                                                                                                                    • mpahlca
                                                                                                                                      Confirmed User
                                                                                                                                      • Feb 2004
                                                                                                                                      • 1821
                                                                                                                                      #34
                                                                                                                                      hmm well when they took penthouse and Ibill to an IPO last time he made a killing and his investors did not, so enjoy all those who buy shares :D
                                                                                                                                      I could give two shits wether you read this sig or not.

                                                                                                                                        Comment

                                                                                                                                        • Christina Muller
                                                                                                                                          Confirmed User
                                                                                                                                          • Mar 2007
                                                                                                                                          • 923
                                                                                                                                          #35
                                                                                                                                          I personally wouldnt buy shares if it went public,I think a lot of these deals ususally end up not making much for the smaller investor .

                                                                                                                                          Promote A Brand Your Surfer Trusts **Playboy ** No Upsell - No X Sales - No Bullshit !

                                                                                                                                            Comment

                                                                                                                                            • Spunky
                                                                                                                                              I need a beer
                                                                                                                                              • Jun 2002
                                                                                                                                              • 133978
                                                                                                                                              #36
                                                                                                                                              Time will tell..thinking it's a litle too late maybe

                                                                                                                                                Comment

                                                                                                                                                • Fap
                                                                                                                                                  Just Du It
                                                                                                                                                  • Feb 2004
                                                                                                                                                  • 12094
                                                                                                                                                  #37
                                                                                                                                                  those are bold words

                                                                                                                                                    Comment

                                                                                                                                                    • Bojangles
                                                                                                                                                      Confirmed User
                                                                                                                                                      • Apr 2007
                                                                                                                                                      • 5419
                                                                                                                                                      #38
                                                                                                                                                      Originally posted by banthis
                                                                                                                                                      those are bold words
                                                                                                                                                      We think alike.

                                                                                                                                                        Comment

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