Originally Posted by KRosh

Huh?

Paying for executives?
the way kickstarter works, you come up with a product and instead of building and spending a bunch of money getting the product AND THEN trying to broadcast out to the public, you create a prototype, and ask people if they like the product. If they like it, then they back your project by giving money. You can't go back and ask for more once the project is over. You also get NO money if you do not reach your goal.
Once you get the money from kickstarter, then you go and produce the product, hence the crowd fund helps you kickstart your business.