Interesting mainstream banner ad stats.....

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  • Lester
    Confirmed User
    • Sep 2003
    • 468
    #1

    Interesting mainstream banner ad stats.....

    http://www.digiday.com/publishers/15...ut-banner-ads/

    That's a lot of banners being shown and not being clicked!
    Guess I'm one of the ones not clicking LOL
    I have no sig...sigh
    Tags: None
    • signupdamnit
      Confirmed User
      • Aug 2007
      • 6697
      #2
      4. Click-through rates are .1 percent. (DoubleClick)
      5. The 468 x 60 banner has a .04 percent click rate. (DoubleClick)
      6. An estimated 31 percent of ad impressions can?t be viewed by users. (Comscore)
      11. You?re more likely to survive a plane crash than click a banner ad. (Solve Media)


      You don't like my posts? Put me on ignore or fuck right off. I'll say what I want.

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        • _Richard_
          Too lazy to set a custom title
          • Oct 2006
          • 30989
          #3
          funny stats

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            • pimpmaster9000
              Too lazy to set a custom title
              • Dec 2011
              • 26730
              #4
              15. 445 different advertisers delivered more than a billion banner ads in 2012. (ComScore)

              interesting...1/5th of all banners were for the 445 top advertisers...

              would be interesting to see the ratios mobile vs. computer segmented...
              Report a suspicious cracker: Click Here

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                • seeandsee
                  Check SIG!
                  • Mar 2006
                  • 50945
                  #5
                  advertising needs to change something in core
                  BUY MY SIG - 50$/Year

                  Contact here

                    Comment

                    • C.Carnato
                      Confirmed User
                      • Dec 2012
                      • 151
                      #6
                      That being said, a large portion of the inventory is for branding purposes, if you can display the same message to your target segment multiple times a day, some of that message will inevitably get stuck in the brain. The resulting action does not have to take place on the web but at the POS.

                      Same goes for retargeting networks, networks like criteo pay quite a high CPM to be put in first place on the cascade.

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