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This was doomed to fail but I respect their attempt.
The problem is bigger than this. Big companies engineer this stuff and they line up behaviourists and chemists and scientists to manipulate the human animal and a large portion of the population has no defense whatsoever. I'm not a fan of regulation or big government, but, the exploitation and gouging of populations through these means (selling subsidized sugar water at 10000% markup..) along with all the other shit food that goes with it is a crime.
People say, 'well everyone has common sense, it's their choice'. Sure it is. But the facts are, the majority don't, or are not able, to cope, and that's getting worse. It's not a fair fight when you have an industry dedicated to the downfall of the health of the nation by its very nature. It's a fact that prenatal diet affects metabolism of the fetus and this will reinforce tendencies that already have advertising, social pressures, financial considerations, etc all piling up on top. Nothing happens in a vacuum.
The fact is, we all pay , not for allowing people to make bad choices, but FOR ALLOWING THE INDUSTRIAL "BIG FOOD" to get rich on the backs of the health of the nation, which is eventually, paid for in medical costs and lost productivity.
Isn't it about time somebody put a stop to this? All the first world nations are running towards the financial abyss where their shrinking population is unable to support the excesses that have become commonplace.
Look around you. This is what Rome looked like before shit went down.
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