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I've bought and sold many 4+ word domains. It either needs to be a higher searched phrase or likely a nice brandable phrase. If it was a straight brandable domain (AwesomeCreditCardOffers.com), it's more than likely shitty.
28 chars is getting up there too - best to try for 20 or less, or at worst 25 or less. Any more than 25 and it should be really nice search/CPC to make up for it.
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