Quote:
Originally Posted by SilentKnight
In which case, unless we made a shift in production to accomodate their evolving interest, we'd have no choice but to lose that particular paying customer.
Perhaps the 'evolving customer' would compromise its own category, IMO.
Good thread.  |
This is where brand marketing and customer loyalty becomes a major factor.
Customers tend not to enjoy shopping around. (the risk) So if you branded your product well and establish good relationships with your buyers.... most will allow a business the opportunity to research and redesign its product line.