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CPM is much better than CPC, as Devin says, it encourages people to work harder and smarter to engage surfers and entice them to click onto their product. I personally hate CPC deals and rarely would touch them.
Our entire network is built on CPM, not many people complain about it, and it actually keeps our network of sites with fresh ads. You can see the difference in advertisers who switch up their promo often versus the lazier ones, average ctr gets a huge boost and so too does their bottom line which is the most important thing.
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