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This is how we calculate it:
Monthly (recurring) access x retention = $ (100/$+Monthly+$10)
So on a $30 monthly recurring, a non recurring monthly membership if retention is on average 3 months works out to $41.11.
This means you need to get 3 members to purchase a non-recurring to make up for a single lost standard monthly recurring membership.
Obviously if you have volume the you can adjust the $10 to whatever you think makes more sense, if you make it $15 then you need 2 members on non-recurring to make up the lost income on a standard recurring membership, if you make it $5 then you need 6 etc...
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