Thank you all very, very much. What I'm hearing so far is:
- More pics
- Less text
- More focus on benefits for the subscriber
- More focus on the purpose of the site
I did a lot of market research, identified my audience and tailored my site to them. I guess I went a little overboard with the text, though, and lost focus on good, simple site design principles.
Looks like a major overhaul to the site is in my future... time to get started.
Thanks!