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not quite accurate about apple though.
their computers were better (meaning the operating system)
but it was only relatively recently that they have had success, i.e. with the iphone, and that was not down to steve jobs or steve wozniak, previous to the iphone etc apple had "better" pc's, but that is irrelevent really, as the apple company was doing terrible, apple then got into the mobile phone market, put a product on the market that was basically almost exactly the same as other products already on the market, made theirs a bit better, had better marketing and charged more etc
virgins inherent characteristics and qualities are that it is adaptable - this is since inception. it has always based the business around trends - and sold off parts of the business when the demand was or would decline.
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