Quote:
Originally Posted by bossku69
I read that this cost several million dollars to setup and do, something like an estimated $20mm+
At the same time, if the gov't did this, it would have cost almost a BILLION dollars.
Whether that's true or not, I'm sure its a pretty close ratio of realistic to gov't spending 
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it was 50 million usd but considering the effect the cheapest Red Bull marketing campaign ever